Why Your Online Food Ordering Website Needs a Killer Design
Online food ordering and delivery services are getting increasingly popular every day, but that doesn’t mean they can throw together any old website and expect to do well.
Consumers are more discriminating than ever before—even when it comes to their fast food!
When you launch your online food ordering website, you’ll want to make sure it has a design that puts customers at ease and encourages them to order food with you instead of your competitors.
Here are some of the things you should keep in mind when designing your online food ordering website.
How does the customer find you?
You will also need to find a way to get your website out there. Promoting your website can be as simple as social media and word of mouth, or you may want to invest in some advertising. There are all sorts of ways to advertise, but the most important thing is that it will give your customers another avenue to find you.
In the end, no matter how great your restaurant is, if the customer cannot find you, they will not order from you!
How can you increase the order value?
When you start your food ordering website, you will want to design it well to increase the value of the orders. When it comes to web design for restaurants, focusing on these three tips will help improve the order value.
One way is not cutting out customer service features like customer reviews and feedback. Many restaurant websites have this feature available on their sites, and that's why they are trusted so much by customers.
People love knowing what other people think about the restaurant, what dishes they recommend, and even which dishes they think don't work. Restaurants that invest in getting good ratings tend to see an increase in sales because people feel more confident when making their purchase decision.
Another important factor in increasing the order value of your online food ordering website is by including easy payment options for users to understand. Making sure that there are clear descriptions of the type of credit card needed, Paypal and Apple Pay will make it easier for potential customers to order their favorite dish without any worries.
Well, now we have the answer: good service AND an awesome website design. It's true, today's customer is savvy and wants to know about the food they are ordering before placing the order.
Potential customers take their time and browse around your site because they want to see what it is you offer before making any decisions on where to place their orders. They also care how easy it is for them to order and get their food when they're out of the house without having to wait in line at your restaurant.
Tell A Story With Video
Design is the first thing that people notice. And if they don't like your design, they won't stay. A website redesign might be tempting, but it will take time and money.
Video can tell your story more compellingly in much less time and with less cost than a website redesign will require. Customers are emotional creatures, and visual storytelling can tap into those emotions. The easier you make it for them to feel about your business and product, the more likely they will become customers.
Redesign with these four elements in mind
To create an effective online food ordering website design, consider the four components affecting your bottom line: web design, online ordering, restaurant website, and marketing. Keep these in mind when designing your site, and you'll surely see an increase in sales.
1) Web Design - This is how people find you, so it's important to make your restaurant stand out from the competition. Consider some factors such as color schemes or shapes before committing to something solid. You want to make sure your online ordering website design is easy to use for both customers and employees. The more attractive it looks, the more likely customers will want to use it. For example, bold colors like green and red can symbolize healthy eating on a menu. Regarding online ordering website design, go with what looks good!
2) Online Ordering - If you have taken the time to build an awesome online food ordering website design but then neglect its functionality of it, no one will want to eat at your restaurant!
Make sure that if someone enters their address into your online order form, they're given delivery options based on their location. Add search filters for different cuisines or dietary restrictions to further improve usability. It's also worth having a chat function so potential customers can contact customer service with any questions that may arise during the ordering process.
3) Restaurant Website - It's vital to take care of your website if you want people to show up there too! That means having information about promotions, upcoming events, social media links, and other ways for visitors to connect with your restaurant. Including videos on your site is also a great way to give people an idea of what they're getting into.
Remember that all this content should be updated regularly to remain relevant. If you don't update content, all this hard work would be wasted and would not help attract customers to your website again.
4) Marketing - So now we've got our awesome online food ordering website design, we've created the perfect menu, optimized our online ordering system... But wait! There's still more!
As with any business, marketing is important to stay afloat. One way to do this is by working with influencers who cover restaurants and dining reviews. A positive review on a blog or in the newspaper could bring more traffic than any post on social media ever could.
One way to reduce friction points in your user flow is to keep the number of form fields you ask for in your registration form to just two or three. If someone has already created an account with us and they sign up again, we'll take them back to their existing account, so they don't have to fill out all their information again.
When placing your order, provide clear guidance as to what each field is asking for--don't make people guess what information they need to enter. Allowing people (especially those new users)to save their credit card information will also help prevent them from entering it multiple times during the checkout process, which can lead to mistakes.
Balance action-oriented and passive content
A killer design ensures that your website and the food ordering process are interactive, easy to navigate, and eliminates distractions. Customers should feel confident and control their orders with minimal effort and less confusion.
Choose an experience over information
When designing your online food ordering website, think about your user experience. The experience should be frictionless and easy for people to place an order without stress. The site's layout should be well thought out and allow users to easily find what they're looking for and place an order quickly.
The site's appearance should also be carefully considered - design matters, people! A modern and sleek site with rounded corners will give your customers the confidence that they're ordering from a professional company.
Use color psychology to make your customers hungry!
Most food ordering websites look similar, and there's little to distinguish one from the other. Some use flat designs, while others favor shiny buttons.
Regardless of how they look, they all follow basic practices. But are your customers still hungry? Does your website stand out from the rest? Make your customers ravenous by taking advantage of color psychology!
At first glance, it might seem like some general principles apply to website design for food ordering. Who can resist food, right?
However, not every customer is the same. So if you want them to be hungry when they order their next meal, consider what makes them feel satisfied when deciding which restaurant to visit or what dish to order.
Here are three tips that will make your online food ordering website irresistible:
People associate red with energy and vitality in warmer climates. Pair it with black to portray sophistication and strength.
Cooler colors tend to calm emotions and increase appetite in colder areas.
If you're going for elegance, try shades of purple or pink because they encourage feelings of romance and opulence.