There are so many different ways to market a food truck that it can be hard to know where to start. If you want to attract foodies and promote your business in a creative way, consider using your website to do just that! When designing your food truck website, there are some specific things you need to keep in mind to ensure it will appeal to visitors and get them excited about your business! Here are the do’s and don’ts of food truck website design so you can be sure your site will reach its full potential.
DO: Ensure Your Site Works On Mobile Devices In today's age, it is essential that your website is mobile-friendly. Most of your customers will likely be looking for you on their smartphones, so you need to make sure your site is responsive and easy to navigate. Here are a few other tips for optimizing your food truck website:
1. Use high-quality images that accurately represent your food. 2. Use clear and concise language that is easy to understand. 3. Make sure your menus are up-to-date and accurate.
DO: Keep It Simple It's easy to get carried away when you're designing your food truck's website. You want to include everything: your menu, your schedule, your story, photos, and more. But resist the urge to overcrowd your website. Keep it simple and focus on the essentials: your menu, your contact information, and maybe a photo or two. If people want to learn more about you, they can visit your blog or social media pages.
DO: Make sure your content is easy to read When it comes to your food truck website, you want to make sure that your content is easy to read. This means using short paragraphs, clear headings, and bullet points when possible. You also want to make sure that your most important information is easy to access. This means having a clear navigation bar and contact information on every page.
DO: Provide Maps to Help Customers Locate You As a food truck, you don't stay in one spot for long. Make it easy for your customers to find you by providing maps on your website or social media platforms. Not only will this help them locate you, but it will also give them an idea of where you'll be in the future.
DON'T use low-quality stock images as your background image When it comes to your food truck website, images are everything. potential customers will make a split-second decision about whether or not they want to try your food based on what they see on your site. So, don't skimp here - use high-quality, mouth-watering images that will make them drool. And avoid using low-quality stock images as your background image - this will just make you look unprofessional.
DON'T Forget To Include Contact Information Your website should make it easy for customers to find your contact information so they can order ahead. Be sure to include your phone number, email, and social media links. You might also want to include a link to your menu. The menu will allow potential customers to see what you offer before ordering from you.
If you are working with food trucks that specialize in specific cuisines, the menu is especially important. People will want to know what types of foods you serve before placing an order or even visiting your truck in person.
DON'T set your slider as the home page unless you want to be an outlier. Start with an informational page. Most people are used to scrolling down when they visit a website, not side to side. So, when they visit your site and are immediately met with a slider, it can be confusing and off-putting. Sliders are also outdated and aren't the most effective way to convey important information. It's better to have a clear, concise home page that tells visitors what you're all about.
DO: Offer Online Ordering You can increase your revenue and customers' satisfaction by offering online ordering on your food truck website. This way, customers can order ahead and quickly pickup their food without having to wait in line. Plus, online ordering is convenient for customers who are short on time.