Restaurant Web Design Pro Tips: How to Create a High Performing Website on a Budget
How much should you spend on your restaurant website? It’s tempting to spend more than you have on web design, but it’s important to remember that you get what you pay for. If you don’t have a big budget, there are still some things you can do to ensure that your site performs well with little money spent. These pro tips can help make sure that your site makes the most of your limited funds and gives you the highest return on investment possible.
Websites are No Longer Optional
In today's digital world, a restaurant's website is no longer optional. In fact, it's one of the most important marketing tools that you have at your disposal. A well-designed website can help you attract new customers, build brand awareness, and boost sales. Plus, it's a great way to showcase your menu and give people a taste of what they can expect when they visit your restaurant.
But if you're worried about the cost, don't be! You don't need an expensive design agency or professional web developer to get results. There are plenty of affordable website templates out there that will do just as good a job as any high-priced designer. Check out these five pro tips for designing an effective restaurant website on a budget:
1) Start with a Great Theme - We know from experience that the single best thing you can do for your website starts with a great theme. With so many free themes available, there's no reason not to experiment until you find one that fits your needs perfectly.
2) Choose Your Platform Wisely - Whether you choose WordPress, SquareSpace, Wix or another platform is entirely up to you. The beauty of choosing a platform like SquareSpace or Wix is that they offer all the features and functionality you'll need in order to create a successful website without breaking the bank.
3) Know Your Audience - It sounds obvious but knowing who your target audience is will make a huge difference in how you promote yourself on social media sites like Facebook and Twitter as well as through email campaigns and special offers.
4) Include Professional Photos - All too often, restaurant websites neglect their food photography. If this happens to you, just remember that photos can sell a dish more than words ever could.
5) Build Customer Trust - Showing your contact information is crucial for establishing trust with potential customers and we highly recommend including them prominently on every page of your site along with testimonials from satisfied clients.
Get Expert Advice
You want your restaurant website to look amazing, but you don't want to spend a fortune. The good news is, you don't have to! With a little expert advice, you can create a high-performing website on a budget. Here are some pro tips:
1. Use an affordable web design platform like WordPress or Squarespace.
2. Find a theme that fits your restaurant's style and budget.
3. Use high-quality images that make your site look professional. 4.
Get a simple logo designed for your site (or find one online).
5. Have engaging text written for each page of the site that clearly communicates what it's about.
6. Add more pictures of your food, interior, and atmosphere to really show off what makes your restaurant special.
Don’t be Too DIY
A lot of restaurants make the mistake of thinking they can design their own website. Unless you're a professional designer or have a lot of time on your hands, it's best to hire someone who knows what they're doing.
A good web designer will not only create a beautiful website, but they'll also make sure it's user-friendly and easy to navigate. They'll also be able to help you choose the right hosting plan and domain name.
Depending on how big you want your restaurant site to be, a top-notch web designer could cost anywhere from $99 - $10,000. But in most cases, this is worth it because having an unprofessional-looking site is just as bad as having no site at all.
Start with a Small Update
Your restaurant's website is one of your most important marketing tools. It's often the first place potential customers will go to learn about your business, so it's important to make a good impression. A small update can go a long way in achieving this. Keep your design stylish, but don't get too carried away with funky designs that may turn off potential customers. Stick to simple colors and fonts that are easy to read, and make sure your navigation is clear and easy to use.
Focus on the User Experience
Your restaurant website should be easy to use and find relevant information quickly. The last thing you want is for potential customers to get frustrated and click away.
It’s important that the page loads fast and that there are no distracting ads cluttering the page.
You may also want to consider having an FAQ page, so visitors can see if their question has already been answered by reading through other visitors’ queries.
You can also make it easier for your visitors by creating links to your social media pages (Twitter, Facebook, Instagram) or contact form so they can reach out with any questions they might have in a single click.
Additionally, by including location details such as the city and state you’re located in as well as your street address, it makes it easier for those who are looking for directions.
Use Interesting Videos
A video is a fast and efficient way to showcase your food and atmosphere. You can use it to give potential customers a taste of what they can expect at your restaurant. Plus, videos are easy to share, so they can help you reach a wider audience. When creating your website, include one or two videos on the homepage as well as other pages throughout the site.
Add Text Pop-Ups: Adding text pop-ups can be a great way to provide additional information about certain menu items or specials that people might not know about otherwise. It also helps get your message across in a way that isn't too salesy or pushy - just informative.
Eliminate Confusing Layout Elements
When it comes to your restaurant website, less is more. You want to eliminate any confusing layout elements that will make it difficult for visitors to find what they're looking for. Keep the design clean and simple so that visitors can easily navigate your site and find the information they need.
Keep Navigation Simple
When it comes to restaurant web design, one of the most important things to keep in mind is navigation. You want your website to be easy to navigate so that potential customers can find the information they need quickly and without any hassle. Be sure to call out the most important information, such as your menu, contact information, and hours of operation.
Mobile Friendly is Essential
Your website needs to be mobile-friendly. A staggering 61% of Americans now own a smartphone, and that number is only going to grow. What does that mean for your restaurant website? It means that most of your website traffic will likely come from a mobile device.
Look Professional from Day One
According to marketing experts, A poor website leaves visitors feeling distrustful and hesitant about your brand. Conversely, a well-designed site instills confidence that you know what you're doing.
Your restaurant’s website is often the first impression potential customers will have of your business. Make sure it’s a good one! Invest in quality design and photography. A professional-looking website will help you convert clicks into customers.