75 Essential Building Blocks: What Features Should Every Website Have for Unbeatable Success?

75 Essential Building Blocks: What Features Should Every Website Have for Unbeatable Success?

Discover 75 crucial website features for unbeatable success, from responsive design to user engagement and performance opti

Creating an impactful online presence is crucial for any business or individual in the ever-evolving digital landscape. But with countless website features and design elements, it's easy to feel overwhelmed. So, what features should every website have to stand out and provide an exceptional user experience?

We've got you covered with our comprehensive listicle, "75 Essential Building Blocks: What Features Should Every Website Have for Unbeatable Success?" 

This curated guide will walk you through the top 75 features that can transform your website into a powerful tool for attracting, engaging, and retaining visitors. From responsive design and clear navigation to accessibility and social media integration, we've ranked these features in order of importance to help you prioritize your website's development.

Whether you're building a brand new website or revamping an existing one, our listicle will be a valuable resource to ensure you're on the right track. Let's dive in and explore the essential features that can take your website to new heights!

Top 5 Features for Small Business Websites

Feature Description
Responsive Design Ensure your website is easily accessible and visually appealing on all devices, including desktops, tablets, and smartphones.
Clear Navigation Implement a simple, intuitive navigation menu that makes it easy for users to find the information they're looking for.
Contact Information Display your contact information prominently, including phone number, email address, and physical location, to make it easy for users to get in touch.
Call-to-Action Buttons Use clear, visible call-to-action buttons to guide users towards desired actions, such as contacting you, making a purchase, or signing up for a newsletter.
Social Media Integration Integrate social media icons and sharing options to make it easy for users to follow you on various platforms and share your content with others.

Responsive design

A responsive design ensures that your website looks great and functions well on all devices, including desktops, laptops, tablets, and smartphones. This is crucial for providing a positive user experience and improving your website's search engine ranking.

Clear navigation

Clear navigation is essential for users to find the information they need quickly and efficiently. A well-structured menu, breadcrumbs, and a search function are critical components of user-friendly navigation.

Fast loading times

Users expect websites to load quickly. Optimizing your site's loading time can significantly improve the user experience, reduce bounce rates, and increase conversions. Employ techniques like lazy-loading and compressing images to ensure a speedy experience.

High-quality content

Engaging and informative content is the backbone of a successful website. Ensure your content is well-written, up-to-date, and relevant to your target audience. This will improve user engagement and help with search engine optimization.

SEO optimization

Search engine optimization (SEO) is crucial for increasing your website's visibility in search engine results. Incorporate best practices, such as keyword research, meta tags, and quality backlinks, to improve your website's ranking.


Website security is essential for protecting your users' data and your website's reputation. Implement SSL encryption, secure password storage, and regular updates to keep your site safe from cyber threats.

Mobile-first design

A mobile-first design ensures your website is optimized for mobile devices, given the increasing prevalence of mobile web browsing. This includes considerations like touch-friendly buttons, easily readable text, and streamlined content.

Social media integration

Social media integration makes it easy for users to share your content and connect with your brand on various platforms. Add social sharing buttons and include links to your social profiles to foster community engagement.

Contact information

Make it easy for users to contact you by displaying your contact information prominently. Include multiple contact methods, such as phone, email, and social media, to accommodate different preferences.

Testimonials and reviews

Showcasing testimonials and reviews from satisfied customers or clients can boost credibility and increase conversions. Display them prominently, and consider using a third-party review platform for added trustworthiness.

Calls to action

Strong calls to action (CTAs) guide users through the desired actions on your website. Use clear and compelling language to encourage users to take the next step, whether that's making a purchase or signing up for your newsletter.


An accessible website ensures that all users, including those with disabilities, can easily interact with your content. Follow accessibility guidelines, such as using appropriate color contrast and providing alt text for images.

Analytics integration

Integrating analytics tools, like Google Analytics, helps you track user behavior and make data-driven decisions to improve your website. Monitor key performance indicators and adjust your strategies accordingly.

Visual hierarchy

A strong visual hierarchy organizes your content in a way that guides users' attention and makes your site easier to navigate. Use headings, subheadings, and whitespace to create a clear and organized layout.

High-quality images and visuals

High-quality images and visuals make your website more engaging and professional. Opt for custom photography, illustrations, or graphics to create a unique and cohesive brand identity.

Blog or news section

A blog or news section provides fresh content that keeps users engaged and helps with SEO. Update it regularly with relevant and informative articles to establish your brand as a thought leader in your industry.

User-friendly forms

User-friendly forms are essential for gathering information from your visitors. Make sure your forms are simple, easy to use, and only request necessary information. Proper validation and clear error messages can improve the user experience.

Live chat or chatbot

Integrating a live chat or chatbot feature can provide instant support, and answer frequently asked questions, improving customer satisfaction and increasing conversion rates.

Frequently Asked Questions (FAQ) section

An FAQ section addresses common questions and concerns, reducing the need for users to contact you directly. Organize the FAQs by topic to make it easy for users to find the information they need.

Privacy policy and terms of use

A privacy policy and terms of use provide transparency about collecting, using, and protecting user data. These documents are legally required in many jurisdictions and help establish trust with your users.

Internal linking

Internal linking helps users navigate your website and discover related content. It also improves your site's SEO by distributing link equity and signaling which pages are important to search engines.

Browser compatibility

Ensure your website is compatible with all major web browsers, including Chrome, Firefox, Safari, and Edge. This ensures a consistent user experience across different platforms and devices.

Multilingual support

If your target audience includes speakers of different languages, providing multilingual support can improve the user experience and expand your reach. Use proper language tags and hreflang attributes for SEO purposes.

Schema markup

Schema markup is a form of structured data that helps search engines better understand your content. Implementing schema markup can improve your search result appearance and increase click-through rates.

Email subscription forms

Email subscription forms enable users to sign up for your newsletter or mailing list. A well-designed form that offers value to subscribers can help grow your email list and increase user engagement.

Custom 404 page

A custom 404 page helps users find what they're looking for when they encounter a broken or missing link. Make sure your 404 page includes helpful navigation links and maintains your website's branding.

Video content

Video content can increase engagement and provide an alternative way for users to consume information. Embed videos on your website to demonstrate products, share tutorials, or provide testimonials.

Guest checkout option

For e-commerce websites, offering a guest checkout option can reduce cart abandonment and increase conversions. Users appreciate the convenience of not having to create an account to make a purchase.

Site search functionality

A site search feature allows users to easily find content within your website. Implement a search bar in a prominent location to improve navigation and user satisfaction.

Social proof

Display social proof, such as awards, certifications, or media mentions, to establish credibility and trust with your audience.

Easy-to-update CMS

Using an easy-to-update content management system (CMS) allows you and your team to make changes to your website without relying on a developer. Popular CMS options include WordPress, Shopify, and Drupal.

Cross-selling and upselling

Cross-selling and upselling features can boost revenue by suggesting additional or higher-priced products that complement a user's current selections.


Breadcrumbs show users their current location within your website's hierarchy and help improve navigation. This feature is particularly useful for websites with complex structures.

Clear return policy

A clear return policy provides users with the necessary information about returns and refunds. This can reduce customer inquiries and increase trust in your e-commerce website.

Progress bars

Progress bars indicate how far users are in a multi-step process, such as checkout or registration. They help set expectations and keep users engaged by showing them their progress.

GDPR compliance

For websites targeting European users, GDPR compliance is essential. Implement cookie consent banners, data request forms, and data management features to meet the requirements.

Image sliders or carousels

Image sliders or carousels can showcase multiple pieces of content in a limited space. Use them to highlight key products, services, or promotions.

Online booking or appointment scheduling

Incorporate an online booking or appointment scheduling feature to streamline the reservation process for services, consultations, or events.

Clear product descriptions

For e-commerce websites, clear and accurate product descriptions are essential. Provide all necessary information, including features, benefits, and specifications, to help users make informed decisions.

Performance optimization

Optimizing your website's performance ensures fast loading times, smooth interactions, and reduced server strain. Use tools like Google PageSpeed Insights and GTmetrix to identify and address performance bottlenecks.

Regular backups

Regularly backing up your website helps protect it from data loss due to server issues, hacking, or human error. Implement a backup schedule and store backups in a secure off-site location.

Social login

Offering social login options allows users to sign up or log in to your website using their social media accounts, simplifying the process and increasing conversions.

Click-to-call functionality

Incorporate click-to-call functionality to allow mobile users to easily contact you by tapping a phone number displayed on your website.

Captcha or anti-spam measures

Implement a captcha or other anti-spam measures on your website's forms to prevent automated bots from submitting spam or malicious content.

Cookie notice

A cookie notice informs users that your website uses cookies to track their activity and improve their experience. This is a legal requirement in many jurisdictions and helps build trust with users.

Logo and branding consistency

Ensure your website's logo and branding elements are consistent across all pages to create a cohesive and professional appearance.

Image optimization

Optimize your website's images to reduce file sizes and improve loading times. Use compression tools and appropriate file formats without sacrificing image quality.


Create a sitemap to help search engines understand your website's structure and improve indexing. An XML sitemap is particularly important for SEO purposes.

Typography and readability

Use appropriate typography and font sizes to ensure your content is easily readable across various devices and screen sizes. Choose a font that complements your branding and is legible.


Incorporate microinteractions to enhance the user experience by providing subtle feedback or animations as users interact with your website.

User-generated content

Encourage user-generated content, such as reviews, comments, or social media posts, to build a sense of community and foster engagement.

On-site promotions

Highlight on-site promotions, such as sales, special offers, or limited-time deals, using banners, pop-ups, or other attention-grabbing design elements.

Content categorization and tagging

Organize your content using categories and tags to make it easier for users to find related content and improve your website's SEO.

Infinite scroll or pagination

Incorporate infinite scroll or pagination to load additional content as users scroll down your page, providing a seamless browsing experience.

Related products or content

Display related products or content to keep users engaged and encourage them to explore more of your website.

Exit-intent pop-ups

Use exit-intent pop-ups to capture users' attention as they're about to leave your website, offering incentives or information that might convince them to stay.

301 redirects

Implement 301 redirects for changed or removed URLs to prevent broken links and preserve your website's SEO value.

Website monitoring

Monitor your website's uptime, performance, and security with tools like UptimeRobot, Pingdom, or Sucuri to promptly address any issues that arise.

Custom favicon

Create a custom favicon (the small icon that appears in browser tabs) to reinforce your branding and make it easier for users to identify your website among open tabs.

Web push notifications

Implement web push notifications to engage users with relevant updates, offers, or reminders, even when they're not actively browsing your website.

Clear pricing information

Display clear pricing information for products or services on your website to help users make informed decisions and increase their trust in your brand.

Membership or account creation

Allow users to create accounts or memberships to access personalized content, save preferences, or manage their orders and profile information.

Custom error messages

Implement custom error messages to provide users with helpful information and guidance when they encounter issues on your website.

Social sharing optimization

Optimize your website's social sharing features with appropriate metadata, images, and titles to ensure your content is displayed attractively when shared on social media platforms.

Lightbox or modal windows

Use lightbox or modal windows to display additional content, such as images, videos, or forms, without navigating away from the current page.

Keyboard accessibility

Ensure your website is keyboard-accessible by allowing users to navigate and interact with your content using keyboard shortcuts and commands.

Multiple payment options

Offer multiple payment options on your e-commerce website to cater to users' preferences and increase the likelihood of successful transactions.

Trust seals and badges

Display trust seals and badges, such as SSL certificates or security endorsements, to reassure users that your website is secure and trustworthy.

One-click functionality

Incorporate one-click functionality, such as one-click purchase or one-click social sharing, to simplify user interactions and improve the user experience.


Use whitespace effectively to create a clean, uncluttered design

Countdown timers

Integrate countdown timers to create a sense of urgency for limited-time offers, sales, or events, encouraging users to take action before time runs out.

Custom domain and email

Establish a professional online presence with a custom domain and branded email addresses. This reinforces your brand identity and instills trust in your website visitors.

Dark mode option

Offer a dark mode option for your website, allowing users to switch between light and dark themes based on their preferences or environmental conditions. This can improve user experience and reduce eye strain.

Reading progress indicator

Incorporate a reading progress indicator for long-form content, such as blog posts or articles, to inform users of how much content remains and encourage them to continue reading.


Implement lazy loading to defer the loading of off-screen content until users scroll down the page. This can significantly improve initial loading times and overall website performance, particularly for image-heavy websites.

In conclusion, creating a successful website involves a careful balance of design, functionality, and user experience. By incorporating these "75 Essential Building Blocks: What Features Should Every Website Have for Unbeatable Success?", you'll be well on your way to crafting an engaging and impactful online presence that stands out from the competition.

While only some websites may need all 75 features, prioritizing the most important ones for your specific needs and target audience is crucial. Remember to regularly analyze your website's performance and user feedback, as this will allow you to make informed decisions about which features to add or improve.

Ultimately, a well-designed website that seamlessly incorporates the essential features we've discussed will attract and retain visitors and foster trust, credibility, and conversions. Here's to your website's success!

75 Essential Building Blocks: What Features Should Every Website Have for Unbeatable Success?

Zack is a digital marketing & design professional with two decades of experience.